Marketing ROI Optimization
Unlike manufacturing and product/service delivery, marketers have not benefited from cost-driven supply chain management efforts. Marketing has been more concerned with the demand side of the equation and has largely ignored its own supply chain. This lack of understanding has often led to arbitrary marketing budget cuts when company CFO’s, CEO’s and board members are faced with the mysteries of branding and marketing.
We are uniquely and strategically positioned to help you close this significant business process gap between product/service delivery and marketing. The Marketing Supply Chain drives our thinking. We will set up programs that are measurable, quantifiable and projectable. You will be able to substantiate the impact of all your marketing efforts using our time-tested supply chain management principles.